An applied ethics studio

A principle says what should happen. Our work is what happens.

We help health and technology teams carry a principle all the way into the thing that researchers, patients, and clinicians use.

Most of that work happens in small decisions nobody is watching: what a form really asks, what a default setting assumes, who a system is built to optimize for. That's where we work.

Trusted by teams and initiatives at National Institutes of Health · Centers for Medicare & Medicaid Services · Moffitt Cancer Center · Mass General Brigham · Research Software Institute · Mozilla Foundation

Focus areas

Patients and communities

Who gets a say in the systems that affect their health, and what meaningful participation actually looks like.

AI and clinical decision-making

When AI should be trusted, when a person needs to step in, and what has to be true before it becomes part of patient care.

Health data and research tools

Who gets access, who gets left out, and how shared infrastructure shapes the science people can do.

Selected work & talks

Talks and writing where these ideas show up in public.

Gatherings

Questions worth gathering around.

Some questions get stuck within our own four walls when we are considering high-stakes problems. We bring together the different people who hold a piece of a hard decision, not to resolve them, but to ask better questions together.

In-Person
Nov24

How Might We, Ought We?

The evolving role of design in bioethics · Hard Problems, London

A dinner about design and bioethics.

Come with a real question, tension, or decision from your own work.

Request a seat→
Virtual
Nov12

When Values Collide, Who Decides What Gets Built, And How?

Where design meets bioethics

Designers and bioethicists often shape the same outcomes without ever sitting at the same table. When values collide, who decides what gets built?

Come with a real question, tension, or decision from your own work.

Join the conversation →
Dec04

Who should shape the platforms science depends on?

When user feedback becomes embedded in governance

When thousands of researchers depend on the same shared tools, listening to them is one thing. Giving them a real say in how those tools are run is another.

For people building, funding, governing, or depending on research infrastructure.

Join the conversation →
Jan22

Who decides when clinical AI is ready for everyone?

From N=1 to Community

An AI model can work beautifully for one patient and still fail the community it enters. Testing well can't answer the harder question: when should a system be allowed to become part of someone's care?

Come with a real decision, experience, or tension from your work.

Join the conversation →
Work with us

Bring us the decision your team is stuck on.

You might be deciding whether an AI system is ready for patients, how much uncertainty to show a clinician, what consent should actually mean in a new product, who should have a say in how a biodata platform works, or whether something should be built at all.

We help you understand the tradeoffs, bring the right people into the decision, and carry the decision into the product.

Strategic Advisory

Ongoing advice when hard product, technology, and ethics decisions keep showing up. We join the conversation before the decision gets made.

Decision Engagements

Focused work on one hard decision. We help you understand the tradeoffs, hear from the people affected, make the call, and translate it into what happens next.

Private Convenings

We bring the people who hold different pieces of a decision into the same room and design the conversation so you can move forward.

Tell us what you're wrestling with. Start a conversation →

About
MD
Founder, Both and Neither

Meag Doherty

A product designer, researcher, and bioethicist who has spent fifteen years inside the places that decide how care and technology reach people: NIH's All of Us Research Program, federal health systems, cancer-care AI, and a fellowship at Harvard Medical School's Center for Bioethics.

The name is how we work: a technology can be genuinely useful and genuinely risky at once, and we don't force a choice between the two. We're also willing to say a question was framed wrong to begin with. Most of the real work happens in the decision everyone else wants to rush past, but that's where we stay.

Get in touch

Tell us what you are wrestling with.

Whether you've got a hard decision ahead, a question worth gathering people around, or just want to think out loud, get in touch.

Notes & questions

Get occasional updates.

Every so often, a note on what we are working on and an invite to a gathering.